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Introduction to the Hub

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    Key Projects

    Nurturing K-Fashion Brands in Dongdaemun

    • Wholesale Brand Development in Dongdaemun
      Eligibility
      Wholesale brand businesses located in the Dongdaemun fashion district
      Scale
      30 wholesale brands
      Details
      - Supporting online content creation via AI- powered solutions
      - Facilitating business consultations through seasonal presentation events with industry experts
      - Providing tailored on-site digital skills training
      - Supporting the diversification of online and offline sales channels
    • Designer Brands Using Dongdaemun’s Infrastructure
      Eligibility
      Designer brands utilizing the Dongdaemun fashion industry infrastructure
      Scale
      40 designer brands (19 tenant companies, 21 non-tenant)
      Details
      - Providing workspace : Independent office spaces, workrooms, storage rooms, and more
      - Tailored solutions : Business consulting and prototype development support
      - Producing lookbooks and promotional content (including AI-powered solutions)
      - Supporting domestic and international intellectual property(IP) filings and infringement response
      - Supporting the diversification of online and offline sales channels
    • Jointly Nurturing Rising K-Fashion Brands : Seoul X MUSINSA
      Eligibility
      Next-generation rising K-fashion brands
      Scale
      30 fashion brands (Including designer and wholesale brands))
      Details
      - Tailored consulting and prototype development support
      - Producing lookbooks and promotional content (including AI-powered solutions)
      - Supporting domestic and international intellectual property(IP) filings and infringement response
      - Building networks to support brand growth and scale-up
      - Supporting the diversification of online and offline sales channels

    Establishing an Integrated System Between Designers and Manufacturers

    • Seoul Apperal Manufacturers Data Hub
      • Establishment of Integrated DB for Seoul Apperal Manufacturing Company
      • AI-powered automated recommendations and search for apparel manufacturers by criteria
    • establishing cooperative networks with experienced domestic manufacturers
      • Selection of 300 Apparel Manufacturing master in Seoul
      • Jointly Promote Apparel Manufacturing master Companies to Inform Designers
    • Designer Brand Manufacturing
      Operation of 'Coordinator'
      • Consultation on Designer Brand Apparel Manufacturing
      • Recommendations of Apparel Manufacturing Companies Specialized by Field

    Building Future K-Fashion Infrastructure

    • For Small business owners in Dongdaemun

      Fashion job skills academy


      Pattern-making academy for employment & entrepreneurship

      • 3months training in manual and digital pattern-making
      • 1-month hands-on field practice

      Sample master class

      • Transferring high-level technical skills for various garment categories

      E-commerce entry academy for one-person fashion brands

      • Product planning and production handling
      • Practical training in e-commerce platform entry and sales
    • For Job Seekers and Entrepreneurs

      Upskilling programs for industry professionals

      • AI fashion marketing
      • AI content creation
      • AI product planning
      • AI virtual garment design practice
      • Production and manufacturing practical training
      • Knitwear practical training
    • For Seoul Citizens Interested in Fashion

      AI virtual garment design contest

      • Creation practical training
      • Generative AI-based virtual garment design competition
      • Award ceremony and physical exhibition(including prototype production support)
      • Virtual fashion show video production

    Northeastern Fashion Support Center

    The Northeastern Fashion Support Center operates various specialized projects aimed at strengthening the production base of Seoul-based apparel manufacturers and revitalizing the fashion sewing industry.

    • Target Audience
      • Apparel manufacturers and employees throughout Seoul
    • Space Composition
      • Includes an automated cutting room, CAD room, meeting room, office, and more
    • Center Address
      • 9th Floor, IAN Building, 108 Yongmasan-ro 115-gil, Jungnang-gu, Seoul

    Inquiries +82-
    02-6270-1004