Nurturing K-Fashion Brands in Dongdaemun
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01Recruit and select
major companies
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02Classify resident
companies by
growth stage
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03Assess
competencies
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04Offer tailored
growth solutions
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- Wholesale Brand Development in Dongdaemun
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Eligibility
Wholesale brand businesses located in the Dongdaemun fashion district
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Scale
30 wholesale brands
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Details
- Supporting online content creation via AI- powered solutions
- Facilitating business consultations through seasonal presentation events with industry experts
- Providing tailored on-site digital skills training
- Supporting the diversification of online and offline sales channels
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- Designer Brands Using Dongdaemun’s Infrastructure
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Eligibility
Designer brands utilizing the Dongdaemun fashion industry infrastructure
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Scale
40 designer brands (19 tenant companies, 21 non-tenant)
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Details
- Providing workspace : Independent office spaces, workrooms, storage rooms, and more
- Tailored solutions : Business consulting and
prototype development support
- Producing lookbooks and promotional content
(including AI-powered solutions)
- Supporting domestic and international
intellectual property(IP) filings and infringement
response
- Supporting the diversification of online and
offline sales channels
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- Jointly Nurturing Rising K-Fashion Brands : Seoul X MUSINSA
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Eligibility
Next-generation rising K-fashion brands
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Scale
30 fashion brands (Including designer and wholesale brands))
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Details
- Tailored consulting and prototype development
support
- Producing lookbooks and promotional content
(including AI-powered solutions)
- Supporting domestic and international
intellectual property(IP) filings and infringement
response
- Building networks to support brand growth and
scale-up
- Supporting the diversification of online and
offline sales channels
Establishing an Integrated System Between Designers and Manufacturers
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- Seoul Apperal Manufacturers Data Hub
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- Establishment of Integrated DB for Seoul Apperal Manufacturing Company
- AI-powered automated recommendations and search for apparel manufacturers by criteria
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- establishing cooperative networks with experienced domestic manufacturers
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- Selection of 300 Apparel Manufacturing master in Seoul
- Jointly Promote Apparel Manufacturing master
Companies to Inform Designers
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- Designer Brand Manufacturing
Operation of 'Coordinator'
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- Consultation on Designer Brand Apparel Manufacturing
- Recommendations of Apparel Manufacturing Companies Specialized by Field
Building Future K-Fashion Infrastructure
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For Small business owners in Dongdaemun
Fashion job skills academy
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Pattern-making academy for employment & entrepreneurship
- 3months training in manual and digital pattern-making
- 1-month hands-on field practice
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Sample master class
- Transferring high-level technical skills for various garment categories
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E-commerce entry academy for one-person fashion brands
- Product planning and production handling
- Practical training in e-commerce platform entry and sales
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For Job Seekers and Entrepreneurs
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Upskilling programs for industry professionals
- AI fashion marketing
- AI content creation
- AI product planning
- AI virtual garment design practice
- Production and manufacturing practical training
- Knitwear practical training
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For Seoul Citizens Interested in Fashion
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AI virtual garment design contest
- Creation practical training
- Generative AI-based virtual garment design competition
- Award ceremony and physical exhibition(including prototype production support)
- Virtual fashion show video production
Northeastern Fashion Support Center
The Northeastern Fashion Support Center operates various specialized projects aimed at strengthening the production base of Seoul-based apparel manufacturers and revitalizing the fashion sewing industry.
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- Target Audience
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- Apparel manufacturers and employees throughout Seoul
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- Space Composition
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- Includes an automated cutting room, CAD room,
meeting room, office, and more
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- Center Address
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- 9th Floor, IAN Building, 108 Yongmasan-ro 115-gil, Jungnang-gu, Seoul